- How and why we collect your personal information
- How your personal information is used and protected
- When and with whom we share your personal information; and
- The choices you can make about how we collect, use, and share your personal information.
You may have a legal right to withdraw your consent to our collection, use, and disclosure of your personal information. To request to withdraw your consent, please contact us as set forth below. Note that if you withdraw your consent to certain uses of your personal information, we may no longer be able to provide certain of our products or services, including certain portions of this Website.
PERSONAL INFORMATION WE COLLECT
We collect personal information about you to deliver the products and services you request and to provide a customized user experience. You do not need to provide any personal information to visit public sections of this Website. There are times, however, that you may choose to give us personal information. For example, certain portions of this Website are available only to registered users.
We collect personal information from you directly in a variety of ways when you use this Website. Some examples are when you:
- Request a quote
- Complete a Customer Survey
- Request to join our email list
- Request customer service or contact us.
In order to request a quote, you must provide certain registration information, which may include your first and last name, email and physical addresses, phone numbers, and other details about your move request.
We may also collect personal information from you in other circumstances, both online and offline, such as when you open or respond to our e-mails, visit any page online that displays our ads or content, enter for giveaways, contests, and sweepstakes (which may be done in conjunction with Website registration), call us for customer support, or if you participate in promotions or special programs. We may also collect personal information in other circumstances with your consent, or where permitted or required by law.
We may combine the personal information you submit directly through this Website with other personal information we have collected from you, whether on- or offline. We may also combine it with information we receive about you from other sources, such as other companies and publicly available information sources.
OTHER INFORMATION WE MAY COLLECT ONLINE INCLUDING USING COOKIES OR OTHER TRACKING TECHNOLOGIES
When you access this Website, we may automatically gather information that your browser sends whenever you visit any website, such as your IP address, time and date of visit, browser type, referring/exit pages, internet service provider (ISP), and operating system, and our analytics platform may capture additional information about your use of this Website. We use this information to, for example, analyze trends, administer this Website, track users’ movements around this Website, and gather demographic information about our user base as a whole.
We may also use “cookies” and other user tracking devices (e.g., local shared objects), which are files or pieces of information that are stored by your browser on your computer’s hard drive, to collect information during your visit to this Website, such as the particular Website areas you visit and the products or services you utilize or buy through this Website. This is done so that we can provide a continuous and more personalized shopping experience for you (e.g., to recognize you by name when you return to this Website). We may use “persistent cookies,” which will remain on your computer even after you close your browser, to understand general Website usage and volume statistical information (which does not include personal information) and improve the content and offerings on this Website. We may also use persistent cookies to store user preferences. While most browsers are set to accept cookies and other tracking devices by default, you are always free to decline our cookies if your browser permits, but some parts of this Website may not work properly if you do. Your browser manufacturer has information on changing the default setting for your specific browser.
We may also use other standard Internet technologies, such as web beacons and similar technologies, to track your use of this Website or to track your response to email messages that we send you in connection with this Website. Web beacons (sometimes called transparent GIFs, clear GIFs, or web bugs) are small strings of code that provide a way for Lighthouse Transportation Services to deliver a small graphic image (usually invisible) on a web page or in an email. Web beacons can recognize certain types of information on your computer such as cookies, the time and date a page is viewed, and a description of the page where the web beacon is placed. We may use web beacons to improve your experience on this Website, including to provide you with content customized to your interests and to understand whether users read email messages and click on links contained within those messages so that this Website can deliver relevant content. Lighthouse Transportation Services’ web beacons may collect some contact information (for example, the email address associated with an email message that contains a web beacon).
Your selection of the “Do Not Track” option provided by your browser may not have any effect on our collection of cookie information for analytic and internal purposes. The only way to completely opt out of the collection of any information through cookies or other tracking technology is to actively manage the settings on your browser or device to delete and disable cookies and other tracking/recording tools. Please note, depending on your type of device or browser, it may not be possible to delete or disable all tracking mechanisms on your device.
BLOGS AND OTHER FORUMS ON THIS WEBSITE
HOW WE USE YOUR PERSONAL INFORMATION
Lighthouse Transportation Services uses your email address and other personal information you provide to Lighthouse Transportation Services or that we collect at registration or otherwise, as updated, as follows:
- To offer and provide our products and services and to support our core business functions. These include order or service fulfillment, internal business processes, marketing, authentication, loss and fraud prevention, public safety and legal functions. Some examples include:
- To process and fulfill your order and communicate with you about your order
- To send an order confirmation
- To register and service your account
- To send you information about product or service information
- To send product updates
- To respond to customer service requests
- To maintain our customer relationships
- For direct marketing purposes, namely, to invite you to participate in contests, giveaways and promotions and to tell you about our products or services, new items, or news or information that you have otherwise requested
- To display content based upon your interests
- To conduct research, analysis and advertising
- To invite you to participate in promotions, special offers, or user surveys or to ask for your feedback on this Website or our products
- For internal statistical, marketing, or operational purposes, such as to measure and understand demographic, user, user interest, purchasing, and other trends among our users
- To protect the security or integrity of this Website and our business
- To comply with applicable laws and regulations
To accomplish these purposes, we may combine personal information and other information we collect with offline information, including information from third parties. We may also transfer or disclose your information within our corporate family of companies for these purposes.
CONTESTS, GIVEAWAYS, PROMOTIONS, AND SURVEYS
HOW WE DISCLOSE YOUR PERSONAL INFORMATION
Lighthouse Transportation Services does not sell or rent your personal information to third parties. We only disclose your personal information to third parties when we have your prior consent or under the following limited circumstances:
We may disclose or otherwise make available your personal information:
- where otherwise required or permitted by law; and
- for market research, project planning, and to troubleshoot problems.
We may share aggregate, non-personal information that does not identify you individually with third parties. For example, we may share non-personal information (such as the number of daily visitors to a particular web page, or the size of an order placed on a certain date) with third parties such as advertising partners. Such disclosure may result from cookies, widgets, and beacons on this Website. This information does not directly personally identify you or any user.
CHOICE / OPT-OUT
You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in the newsletter or marketing email or by updating your communications preferences in your membership account on this Website. However, please note that certain Website-related email messages that we send users are necessary for the proper functioning and use of the services available through this Website, and registered users of this Website do not have the ability to opt out of such email messages, except by cancelling their account with us.
HOW TO ACCESS AND UPDATE YOUR PERSONAL INFORMATION
Lighthouse Transportation Services takes reasonable steps to keep your personal information accurate and complete. If you have created an account this Website, you may be able to access and update your information, including contact or account information, by logging into your account.
You can also contact us with a request to access, update, or delete your personal information by submitting a request by clicking here or by calling 1-859-426-5333. We will make a reasonable effort to respond in a timely manner to your request and, if applicable and appropriate, provide you access to the personal information you have provided us and/or make the requested change in our active databases as soon as reasonably practicable. Your right to access or correct your personal information is subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections. Please note that we may not be able to fulfill certain requests while allowing you access to certain benefits and features of this Website.
We will retain your personal information for as long as your account is active or as needed to provide you services and to maintain a record of your transactions for financial reporting purposes. We may also retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
PRIVACY OF CHILDREN ONLINE
We are committed to protecting children’s online privacy. This Website is for a general audience and is not geared towards children. In order to protect the privacy of children, we do not knowingly collect personal information from children under the age of 13 without prior parental consent. If you are a parent or guardian of a child under the age of 13 and believe he or she has disclosed personal information to us please contact us at firstname.lastname@example.org A parent or guardian of a child under the age of 13 may review and request deletion of such child’s personal information as well as prohibits the use thereof.
INTEGRATION WITH AND LINKS TO THIRD PARTY SITES
This Website may include functionality that allows integration with third party sites, such as Twitter, Facebook, or other social networks. Some of those third party services may provide us with your information to enhance and personalize your use of this Website. If you submit your credentials (e.g., username and password) for a third party website or service during your registration for this Website or in connection with updating your user profile, we may receive your information from such third party website or service.
From time to time, this Website may contain links to other websites, including other websites that are operated by our affiliates or us but are subject to separate privacy policies. If you use these links, you will leave this Website. The privacy policies of such other websites govern the information collection, use and dissemination practices occurring on such websites.
We encourage you to read the privacy statements and terms and conditions of linked or referenced sites you enter. These third party websites may send their own cookies and other tracking devices to you, log your IP address, and otherwise collect data or solicit personal information. Lighthouse Transportation Services DOES NOT CONTROL AND IS NOT RESPONSIBLE FOR WHAT THIRD PARTIES DO IN CONNECTION WITH THEIR WEBSITES, OR HOW THEY HANDLE YOUR PERSONAL INFORMATION. PLEASE EXERCISE CAUTION AND CONSULT THE PRIVACY POLICIES POSTED ON EACH THIRD PARTY WEBSITE FOR FURTHER INFORMATION.
We maintain physical, organizational, and electronic safeguards that are designed to prevent unauthorized access to, or use or disclosure of, personal information in our custody and control.
When you enter sensitive information (such as a credit card number or your password), we, or, where applicable, our third party payment processor, encrypt that information using secure socket layer technology (“SSL”). No method of transmission over the Internet, or method of electronic storage, is completely secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Due to the open communication nature of the Internet, we cannot represent, warrant, or guarantee that communications between you and us, or personal information stored on our servers, will be free from unauthorized access by third parties, loss, misuse, or alterations.
YOUR CALIFORNIA PRIVACY RIGHTS
If you are a California resident, California law may provide you with additional rights regarding our use of your personal information.
EU Data Subjects In the European Economic Area and Switzerland (“EU”), “Personal Data” is defined very broadly and includes any information about a natural person, who can be identified, directly or indirectly, from data that we hold about them or from data that is combined with other information. EU data protection law requires us to have a legal basis before processing any Personal Data about you. The legal basis’ for us processing your Personal Data for the above purposes may be because: (i) you have provided your consent; (ii) it is necessary to for the performance of a contract with you; (iii) the processing is necessary for our compliance with a legal obligation; or (iv) the processing is in our legitimate interests. To the extent provided by applicable law, you may withdraw any consent you previously provided to us, or object at any time on legitimate grounds, to the processing of your Personal Data. In some circumstances, withdrawing your consent to Lighthouse Transportation Services’ use or disclosure of your Personal Data will mean that you cannot take advantage of certain Lighthouse Transportation Services products or services. We may transfer your Personal Data outside EU to the United States or any country that Lighthouse Transportation Services or its service providers may have operations. Such countries do not have the same data protection laws as EU. Any transfer of your Personal Data will be subject to a European Commission approved contract (as permitted under the General Data Protection Regulation) that is designed to help safeguard your privacy rights and give you remedies in the unlikely event of a misuse of your Personal Data. To obtain a copy of the such safeguards please contact us. Under the General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:
- Fair processing of information and transparency over how we use your use Personal Data
- Require us to correct any mistakes in your information which we hold
- Require the erasure of Personal Data concerning you in certain situations
- Receive the Personal Data concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
- Object at any time to processing of Personal Data concerning you for direct marketing
- Object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
- Object in certain other situations to our continued processing of your Personal Data
- Otherwise restrict our processing of your Personal Data in certain circumstances
For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation (or other relevant guidance). If you would like to exercise any of those rights, please email, call, or write to us with the following:
- Enough information to identify you
- Proof of your identity and address
- The information to which your request relates
How to Complain The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in EU state where you work, normally live, or where any alleged infringement of data protection laws occurred. Otherwise, a complaint may be submitted directly to us:
- By email at email@example.com; or
- By mail at Lighthouse Transportation Services, PO Box 386 Lexington KY 40588
Lighthouse Transportation Services
ATTN: Director of IT
PO Box 386
Lexington KY 40588